UK electronic cigarette company iBreathe is predicting a doubling of its yearly sales to Â£4 million during 2014/2015.
The independent company, run by Oldham-based brothers Bilal and Ali Rahman, was launched in 2012 operating exclusively over the internet. By March 2014, iBreathe had posted Â£2 million in turnover – a figure the brothers expect will double over the next financial year.
Overall, sales of electronic cigarettes are on the rise in the UK, having quadrupled throughout 2013 to Â£193 million, telegraph.co.uk notes.
Commenting on his own experience in the industry, Bilal told manchestereveningnews.co.uk: “It all started as a journey and as a personal goal for a brother of mine who was looking for a healthier alternative to smoking.
“Our brand has since seen rapid growth and positive feedback from clients and end users. iBreathe has an online audience of 10,000 plus via social media and our dedicated website. We are immensely proud of the success and growth we have seen since our operation has started.”
iBreathe has five members of staff, although it hopes to employ five more by March 2015. Currently stocked by more than 1,000 retailers across the UK, the company is also active in other areas – particularly sponsorship.
“We sponsor the under 16s and under 18s teams [for] Bl'Bolungarvik Club from Iceland, coached by ex-Queens Park Rangers player Nigel Quashie,” Bilal Added. “We have also previously sponsored young British rally driver of the year, Chris Ingram, as well as local football teams.
Looking ahead, Bilal suggested that a future move could see iBreathe move into the health and wellbeing market, as it links with companies or even charities operating therein.